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Join the Challenge

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1. Assess your hair.

Assess your hair to see what you need to focus on. Healthy hair should feel smooth, soft, and supple to the touch. Whether you’re battling hair dryness, hair loss, hair thinning, or hair breakage, the universal thing to keep in mind is to stay calm, be patient, and love your hair through it. 

Dry

Is your hair excessively dry?

Take a moment to run your fingers through your hair. Notice if it feels rough, brittle, or excessively dry, as these can be signs of lack of moisture. 

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When it comes to hair growth and maintaining healthy strands, a major factor is moisture. Without proper moisture, your hair can become dry, brittle and prone to breakage.  In this case, the goal is to use moisturizing products and lock in moisture.

 

Weak

Is your hair limp or weak?

Take a strand of hair and gently stretch it. If it stretches easily and returns to its original length without breaking, your hair likely has enough protein. However, if the strand breaks or doesn't stretch much, it may be protein deficient. Without a good balance of protein and moisture, your hair can be weak, limp and dull.

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In this case, the goal is to combat a lack of protein by including more protein-rich foods into your diet and also adding hair care products formulated with proteins like keratin or collagen to your hair care routine.

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Thin

Is your hair thinning?

Whether it's excessive shedding or hair loss, hair thinning is when you lose hair at the root. It’s important to note that everyone goes through some level of hair loss that is totally normal—in fact, we lose up to 100 strands of hair a day. However, hair loss becomes concerning when it's excessive.

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Hair loss often happens due to major lifestyle changes, such as hormonal, medications, or stress. In this case, the goal is to promote new hair growth at the scalp (in addition to eliminating the trigger, if possible). 

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Breaking

Is your hair breaking off?

Hair breakage is the result of physical or chemical damage to the hair. Hair breakage occurs when strands of your hair break, often splitting near the ends. It can be caused by poor hair care habits, tight styling, dryness or other factors.

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Hair breakage is often temporary. Your hair will grow back. However, once hair is broken, the damage on these strands is not reversible. You cannot “fix” broken hair. In this case, the goal is to use caution when styling and promote new hair growth (in addition to eliminating the cause of the damage).

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2. Create your hair care routine.

Although your hair type and concerns will alter your hair care routine in some ways, there are a few basic steps that everyone can benefit from.

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Every routine shares a few basic components.

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Cleanse

Use products with ingredients that add moisture, nourishes your follicles and strengthens strands.

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More Inches!!

Use products with ingredients that promote hair growth.

 Thicker Hair

Use products with ingredients that encourage hair density.

 Stronger Hair

Use products with ingredients that strengthens hair.

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How often will you...

Cleanse

Cleansing is a balance between removing dead skin and product residue without stripping the hair of its natural oils.

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Protect

If one of your hair goals is to preserve your hair from damage, then you should incorporate protective styling into your natural hair regimen, preferably without wigs or weaves.

Condition

Use a rich deep conditioner or light hair conditioner, depending on your goal and hair type, to moisturize, detangle, add shine and reduce frizz.

Treat

Treating hair simply means assessing your hair for dryness or damage and doing something on a regular basis to remedy it.

Moisturize

To add further hydration to the hair, you may want to embark on a two-step process known as moisturize and seal.

Style

Decide which hair styles are best for your hair goals and lifestyle. Consider using styling products and hair tools that contribute to retaining hair moisture.

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3. Choose your products or Grow Box subscription.

The 10 Hair Love Challenge Rules

Start fresh. Do a deep cleanse and trim your ends, if needed. Do length check #1.

Rule #1

RULE #1

Follow a hair care routine. Individual steps that you incorporate into your routine should be dependent upon your hair type, any specific hair concerns you're trying to address, and your time commitment.

RULE #2

Love your hair daily. Give yourself a break from wigs and weaves. Learn to master your curls, kinks, and coils. 

Rule #2

Rule #3

RULE #3

Infuse love into your hair every day with positive affirmations. Ex. I love every strand of hair on my head.

RULE #3

Cleanse + condition whenever your hair needs it, preferably every week.

Rule #4

Rule #5

RULE #5

Add moisture every 1 to 2 days.

RULE #6

Do not apply heat for the full year.​

Rule #6

Rule #7

RULE #7

Don't put artificial fragrances (300+ chemicals) on your scalp. Opt for fragrance-free products.

RULE #8

Drink adequate amounts of water.

Rule #8

Rule #9

RULE #9

Massage your scalp for a least 10 minutes each day.

RULE #10

Love your hair daily. Give yourself a break from wigs and weaves. Learn to master your curls, kinks, and coils. 

Rule #10

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DAY 1

Start fresh. Do a deep cleanse and trim your ends, if needed. Do length check #1.

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